9 Social Media Marketing Strategies - Social Media Marketing World Importance Of Social Media Marketing Every business needs a strong social media presence. Whether you run a small local store or a multinational company, social media is an essential part of your marketing strategy. The social media platform not only helps you connect with your target audience and raise awareness about your brand, but also greatly increases your leads and sales. Since 2.96 billion people worldwide use social media platforms, this is not a trend. According to statista.com,...