Every business needs a strong social media presence. Whether you run a small local store or a multinational company, social media is an essential part of your marketing strategy. The social media platform not only helps you connect with your target audience and raise awareness about your brand, but also greatly increases your leads and sales. Since 2.96 billion people worldwide use social media platforms, this is not a trend. According to statista.com, this number will reach 3.09 billion by 2021. So, if you have not used this great tool yet, you will definitely not miss the incredible marketing opportunity. Social media is one of the ideal platforms to market your business. However, due to increased competition and the growth of social media algorithms, the overall landscape of social media has changed. If you really want to be ahead of your competition, you need to look for unique social media marketing ideas that can spice up your social media campaigns. In this post, we will introduce you to some creative social media marketing ideas.
1. Target your goals
Every business should have a strong marketing goal. However, if you do not know what you want to achieve, how can you achieve it? Before you jumpstart your social media marketing, create clear goals and objectives that fit your marketing efforts. It is appropriate to write down your goal. If you write down your goals, you are more likely to succeed with a study.
To create your goals, you can:
2. Know your audience well
To create a successful social media strategy, you need to have enough knowledge about your audience. You need to be able to know their needs, desires and desires. Below are some strategies that will help you better understand your audience.
When you really know who your target audience is, you can help them better.
3. Video Content For Social Media Marketing
Video marketing is one of the growing social media marketing trends. In 2018, 85% of Internet users in the United States watched monthly online video content on various devices. It shows that video is an excellent medium to promote your business. There is no doubt that millions of hours of video content are viewed every year on various social media platforms. However, your video should be viewed by the right people. After all, videos that go viral have no purpose unless the audience is connected to your market. Try to target the right people so that they can take the action they need to take after they see your video. For that, you need to define your target audience before planning your marketing strategies. Some of the tools you use to identify your audience are - Audience Tab, Keyword Planner, Facebook Business Page Insights.
Throw your audience down based on their gender, interests, age, profession, level or position of knowledge. Additionally, create a quality video with tools like Magisto that accurately describe your product or service and answer many questions from your audience and opportunities. High product values, smart use of keywords and timing of your video do not matter much to your video marketing success. Additionally, track your results periodically and optimize your strategy based on those results.
4. User-Friendly Content for followers
When you share user-friendly content on your social media profile, it gives your followers a whole new perspective on your brand and helps you build stronger relationships.
A survey also shows that people trust the content of the average person more than businesses.
You can ask your buyers to share their experiences with your products and services so that you can use that content on your social media profile.
No matter what your goals are, you need to educate your customers about your products or services. Providing education is the best way to enhance your relationship with your target audience. When you give practical advice or valuable information to your audience, they will see you as an authority and will become your loyal customer. Social media is a great platform to educate your followers about your business without any hindrance. At your convenience, you can provide educational resources such as blog posts, white papers, webinars and more.
6. Less promotion and more story
When you adopt an educational approach, you are teaching more than sales. Storytelling is also of an educational nature. However, the power of storytelling lies not in teaching people what is unknown, but in showing situations that reveal relevant characters and emotional reactions. These responses motivate action more effectively than content that has self-promotion on social media.
7. Influencer marketing
Influencer marketing is a great way to promote your products through social media platforms. When you collaborate with an influential person, it not only raises brand awareness, but also builds trust. Probably a factor as to why they're doing so poorly in North America. Always choose one of the social media influencers that suits your vision. Below are some tips for choosing the right influencer for your brand.
8. Advantage of Loyal Customers
Your loyal customers have the potential to become brand advocates. They can raise awareness about your brand by providing social credentials that can help build confidence in your business more quickly.
Social media is a great tool to turn your loyal customers into brand advocates. Below are some tips you can put into practice.
Ask your followers for reviews on social networks like Facebook and Google
Interview your satisfied customers and share their articles on Facebook and Instagram
Support the display of positive user-generated content and use them in your various social media campaigns.
Organize a competition and give a discount. It motivates people to promote your business on various social media platforms.
9. Use of chatbots for social media marketing
Over the years, chatbots have come a long way. Today’s bots are smart and useful. They are capable of providing early customer service, automating a function and enhancing the user experience. People are also starting to like bots. A survey conducted by Hubspot found that 47% of respondents were willing to purchase products using chatbots. It is safe to say that chatbots have become more widespread on social media. You can sync your chatbot with multiple platforms. For example, you can provide a chatbot on your Facebook Messenger and also use it via Twitter direct messages. This ensures a consistent experience on your social media profile. Chatbots can be used to start conversations, promote sales, answer questions and provide personalized customer support.